Why AOPEN?
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Device Features
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In 2013 the Rijksmuseum opened its doors again after modernising the museum and its interior design. As the main sponsor, KPN decided to celebrate with a special campaign where the art was made more accessible to everyone.
For an entire week the train stations were transformed into digital art galleries. Vermeers’ Milkmaid was pouring her milk and Rembrand´s Night Watch came to life. The interactive digital displays allowed visitors to make a ‘’Rijksselfie’’ and switch places with one of the main characters in the painting. There was the option to upload the photos onto Facebook via a built-in camera and live connection. The camera also measured consumer behaviour and tracked the number of viewers.
The technology in the digital art gallery was designed by CS Digital Media and run on AOPEN Digital Engines. Customers were very impressed by the fun way of presenting the modernised museum and 92% graded the initiative as very exciting.