The world has moved online and people are engaging less and less with traditional and print marketing methods. Print is static, falling by the wayside in our modern cities. It doesn’t have the same impact it once did. Ask yourself: when was the last time you properly looked at a poster? Traditional methods deteriorate quickly, age rapidly and need replacing regularly or it fades into the background. 

Gone are the days when we were mesmerised by the contents of traditional marketing. They’re stale and don’t captivate or engage us the way they used to.

Digital paves the way for innovative marketing

A changing world requires a modern and different approach. With digital billboards and signage, you’re better able to bridge between the old and the new, as this medium is far more able and capable of adapting and captivating a modern audience. 

Nowadays, people are saturated with information. Every aspect of our modern lives has been tailored to distract and engage us. Smartphones are constantly pinging with notifications. So how can your business compete? The goal has expanded for businesses. Now they must get in front of an audience but also make a lasting and stand-out impression.

The landscape of modern marketing has changed, but the question is, has your business?

10 Reasons Why Your Business Should Invest in Digital Billboards

We’re going to explore 10 reasons why your business should consider investing in digital billboards to help you transform the way you advertise and spread information to your customers and prospects. Digital billboards are a good investment for your business; they are worthy and an affordable investment.

• A creative way to impress and engage

Marketing teams are always on the lookout for new ways to impress, inform, engage and convert people or users into valued customers. With a digital billboard, your business can use innovative technology to create a visually appealing display, enticing new customers with stunning visuals and perfect for both indoor and outdoor use.

With a digital billboard, you can use videos to engage your audience or utilise interactive segments that interrelate with the environment where a billboard is placed or allow customers to interact with the screen.

Visuals and interactivity are more important than ever.

• Capture a large and varied audience

While social media is one way to reach a large, global audience, you can also achieve better exposure to your business through digital billboards too. By using this new and innovative medium, you can reach new and nearby cities to your business, increasing and expanding your audience reach, especially when placed in an area of high levels of foot and car traffic.

People might not look up for print, but they will look away from their phones for a stunning and captivating visual display.

The main benefit of digital billboards and digital signage is that this type of marketing has great potential and it’s a great way to reach and generate new business.

• Built to last

After a relatively short period of time, print billboards look worn and weathered. Not only this, but they require regular replacement to keep the content fresh. 

However, with a digital billboard, it can handle all types of weather conditions - looking as good as new every time someone looks up at the screen. The content can be changed whenever, from wherever. 

• Show multiple promotions, brands, videos, or images at one time

Wouldn’t it be great if your business could showcase ALL your products or services, as well as any new information or promotions in one continuous loop on the same display? 

With the advancements in digital signage technology, you can do exactly this. The opportunities for content, and amount of content, really are limitless. Gone are the days when you could only display one advert or product to promote on a billboard.

With a digital billboard, you can switch up, or switch out, the content depending on stock levels, time of year, or changing clientele and promotions.

If you’re a retailer in a shopping centre, you can showcase multiple pieces of content on the billboards around the building, allowing you to gain maximum exposure as well as target customers that may not have otherwise ventured into your shop.

• Allows interactivity with customers

We’re more likely to purchase from brands that we like, trust and have engaged with or have had a good experience with. 

One way to create good experiences and engagement is through interactivity. By getting customers involved with a digital billboard, you can create fun, memorable and unique experiences. With good experiences comes an increased chance for purchasing.

To help with customer engagement, you can link the display up to one of your social media channels and stream live customer tweets or posts via a dedicated hashtag. People will love seeing their name, photos or messages on the big screen.

You can be as creative as you want with a digital billboard; the possibilities are endless.

• Increased flexibility; not limited by time, location or content

With a digital billboard, there’s a lot of flexibility. It can be placed anywhere, both inside or out. The times in which content is displayed can be set, as well as the type and changing of content. 

Depending on the type of business you have, you may be able to rent out your digital display board and this can act as a separate income stream for your business.

• Ability to create visually appealing and imaginative content

We’ve touched on this briefly already, but digital billboards open a realm of opportunities, allowing businesses to unleash their creativity. They can experiment with vibrant lighting features, changing the colours depending on the light in the day or night. 

Furthermore, businesses can also make more use of animation and videos such as 3D graphics and motion, this will better allow them to capture and hold attention of those walking or driving past a digital sign.

• Fast and efficient messages

If a new message needs to be displayed or designed then in a matter of minutes new content can be displayed to the masses. 

• Cost-effective investment

As a business, you want to make sure that the decisions you make are cost-effective and worth the investment. This form of advertising is less expensive as it does not require extensive labour or materials. It is a one-time investment, which in the long run incurs little ongoing costs. The main cost will be refreshing the digital content and keeping it up-to-date.

As you’ve mentioned above, it can also be a great investment as it can act as an additional income stream. 

• Regularly update content, no matter where you’re located or the time of day

With this technology, businesses can update the content frequently. Meaning that they are able to alter or update the content depending on urgency or changes in weather, time of day and many more reasons. 

With a billboard, you can also include a live stream of a social media feed, and real-time information such as weather conditions, traffic updates and many more.

Contact AOPEN Computers B.V

Looking for digital signage hardware that’s a great investment for your business and will transform the way you advertise and transmit information, then check out AOPEN’s powerful range of box computers and mini PCs.

AOPEN supplies and manufactures a wide range of computers perfect for digital signage applications. If you need assistance, you can call our helpful and knowledgeable team on +31 (0)73 646 6400, or send an email with your enquiry or questions to request@aopen.com and we’d be happy to help.