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Why AOPEN?
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Device Features
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Mall of America, the US's largest retail and entertainment destination, chose AOPEN and Express Image to provide a unique and customized commercial-grade wayfinding directory reducing destination shopping to less than 40sec. With over 100 digital directories to help guests navigate the 5.6-million-square-foot property with ease, this industry-leading project is the first of its size and scope in the country, and is built on the AOPEN reliable commercial-grade Chromebox Commercial using the Chrome OS.
This revolutionary interactive wayfinding retail solution enables guests to browse directories with animated navigation in nine different languages, including ADA-accessible routes. It also offers SMS with step-by-step routes and live text with a digital concierge. AOPEN Commercial-grade hardware was critical to the successful deployment. The Chromebox Commercial was selected based on its size, strength, and security, and fit securely behind kiosk-sized displays. The digital directories are built on the Google Chrome OS platform and optimized by Google management platform.
Built on AOPEN commercial-grade products, the customized digital directories offer Mall of America guests a unique branded experience while collecting customer analytics. Since deployment, Mall of America has seen average guest search time drop from over 3 minutes to less than 40 seconds. This dramatic improvement provides the 40 million annual guests the ultimate retail, attraction, and dining information experience.
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